It is particularly important in larger sites to design the most effective site structure (navigation) to support the desired key phrases and where possible introduce a persuasive architecture. This is something which I work on closely with clients, helping them to find the ideal structure for their site.
Getting the copy right on a website is vital. My aim when writing or optimising web copy is to reach the ideal balance of keyword inclusion, readability and search engine friendly structure while ensuring that the marketing message is not diluted and that the appropriate writing style remains intact.
Content Creation
Given the overall message, target key phrases and page structure (elements that need to be written) I can either work with the client or create the draft content.
Keyword Research
It is often suprising which phrases are actually the most effective.
I can undertake detailed research into which key phrases should be targeted by a site to offer the greatest chance of success.
Key Phrase Optimisation
Client generated content often gets their marketing message across effectively, but misses the mark with regard to key phrase inclusion and placement. In this scenario, I work with the client or project stakeholders to endure that key phrase inclusion is optimum without the dilution of the brand or marketing message.
