This is probably one of the most important services that I can offer in this field. By creating a report that looks into a web site’s traffic, optimisation and search engine performance, I can offer a set of recommendations to move the site’s success to the next level.
The old addage ‘Fail to Plan and you plan to fail’ rings true particularly loudly in online marketing. Without a proper plan of action, a way to judge the success (or not) of various campaigns and a coherant understanding of where a site or business should be positioned, results are likely to be drastcally lower than they potentially could be.
What does am Internet Strategy consultant like me bring to the table? The skills and knowledge to be able to work with a client on a long term basis to provide that plan and help define where a business should be positioned online.
Site Structure & Content Planning
It is particularly important in larger sites to design the most effective site structure (navigation) to support the desired key phrases and where possible introduce a persuasive architecture. This is something which I work on closely with clients, helping them to find the ideal structure for their site.
Ongoing Planning and Review
Reviewing the last period’s activities and building recommendations for the next period…
Keyword Research
It is often suprising which phrases are actually the most effective.
I can undertake detailed research into which key phrases should be targeted by a site to offer the greatest chance of success.
