This is probably one of the most important services that I can offer in this field. By creating a report that looks into a web site’s traffic, optimisation and search engine performance, I can offer a set of recommendations to move the site’s success to the next level.
It doesn’t matter whether you spend £500 of £50 000 on a web site. If noboby visits you won’t get a return on your investment.
Good search engine optimisation as part of your online marketing is a vital part of ensuring a site’s success.
Site Structure & Content Planning
It is particularly important in larger sites to design the most effective site structure (navigation) to support the desired key phrases and where possible introduce a persuasive architecture. This is something which I work on closely with clients, helping them to find the ideal structure for their site.
Search Engine Optimisation
Many people think that SEO is something that can be done once and forgotten. While much of the on-page optimisation is something that does not need to be repeated, ongoing review, assessment and fine tuning should always be undertaken.
Keyword Research
It is often suprising which phrases are actually the most effective.
I can undertake detailed research into which key phrases should be targeted by a site to offer the greatest chance of success.
